It's Bright chlorine-free pool treatment

What is IT'S BRIGHT?

IT’S BRIGHT is a chlorine-free pool sanitising system that uses powerful oxidation to destroy bacteria, algae and organic contaminants.

Instead of relying on harsh chlorine, IT’S BRIGHT breaks down contaminants on a molecular level and leaves only water and oxygen behind.

The result?
Softer, clearer water that’s gentle on skin, hair and eyes – with a long-lasting sanitising presence in your pool for weeks, not hours.

SANS 241-1 safe certified

IT’S BRIGHT is a chlorine-free pool treatment that uses advanced oxidation to destroy bacteria, algae and organic contaminants, leaving only water and oxygen behind.

It provides long-lasting sanitising power that is not affected by sunlight or pH, offering a safer and more stable alternative to traditional chlorine.

Day 1

IT’S BRIGHT is added to the pool and begins its oxidation cycle. Contaminants start breaking down immediately as normal filtration runs.

Day 2

Dead algae, bacteria and organic particles are oxidised and filtered out. Water clarity already improves dramatically.

Day 3

Your pool looks and feels like new clear, odour-free water with a long-lasting sanitising presence.